Ancient Sunrise® provides permanent, non-fading hair dye for people who are
allergic to chemical hair dyes. Our products are pure powdered plant
leaves, completely free of the chemicals which cause allergic reactions
to chemical permanent hair dye.
There is an epidemic of
allergic reactions to oxidative permanent chemical hair dye:
para-phenylenediamine sensitization. As of 2015, I estimate that there
are 150,000,000 individuals who have been sensitized to
para-phenylenediamine (PPD) in chemical hair dye. Most of these people
are also cross-sensitized to related chemicals found in every permanent
oxidative chemical hair dye. Many of these sensitizations are severe and
potentially fatal, and were caused by exposure to high levels of PPD in
‘black’ temporary tattoos and cultural use.
According to a
broad study presented to the British Association of Dermatologists’
Annual Conference in 2015, the para-phenylenediamine sensitization rate
in children has risen from 8% in 2008 and 16% in 2015, and is continuing
to rise. As these children become adults by 2025 and decide to dye
their hair, or consider using hair dye to cover gray by 2030, one in
five will have an allergic reaction to the chemicals in oxidative
chemical hair dye. These one in five people will need to use a hair dye
that has no coal tar derivatives, or they will risk a severe allergic
reaction. They will be able to safely use Ancient Sunrise® to color
their hair and cover gray.